Yameela Rich Milk Chocolate 100 g packaged croissant
Meet Yameela

100 g. Richly filled. Only 200–230 calories.*

A soft, individually packed croissant with approximately 30 g of rich milk-chocolate filling — created for breakfast, coffee breaks, commuting and everyday snacking.

More filling. More enjoyment. Fewer calories.

100 g Total product
≈ 30 g Milk-chocolate filling
200–230 kcal development target*
The proposition

A familiar category. A different proposition.

A familiar format consumers already understand. A proposition designed to feel different on shelf.

Yameela Rich Milk Chocolate packaged croissant concept
Concept packaging — final packaging and product specifications may change.
Built around enjoyment

Soft. Generously filled. Convenient.

Built for multiple snacking occasions — with multi-market retail potential in mind.

Soft Everyday enjoyment
≈ 30 g Chocolate filling
100 g Substantial format
1 pack Ready to go
Made for modern retail

Built for the shelf. Designed for the moment.

Supermarkets Convenience Food-to-go Travel retail

We’re currently opening conversations with retail partners around category fit, shelf positioning, pack architecture and future product evaluation.

Planned production is through an EU-based manufacturing partner, with multi-market retail potential in mind.

Final pricing and commercial terms will be defined following product costing and manufacturing validation.

Retail conversation

Could Yameela have a place in your snacking category?

If the proposition could be relevant to your category, we’d be pleased to discuss the concept and its potential fit.

Let's Discuss
Product evaluation

Interested in experiencing the concept first-hand?

Start a conversation with the Yameela team about future prototype evaluation.

Send me the prototype